Theme partners with all types of businesses to develop persuasive bids and proposals. Whether you are responding to a Request for Proposal (RFP), Request for Quote (RFQ), Request for Information (RFI), or an informal proposal request, we are here to help your business succeed!

Many proposal responses are a rushed, last-minute effort. We have the resources, capability and experience to ensure your proposal is well-planned and executed, resulting in a compelling response and an increased chance of success.

Whether you need a certified proposal manager for one proposal or many, Theme can help. Our team provides the following services for specific proposal efforts:

Develop overall approach and theme statements based on company differentiators and your clients’ goals. Identify competitor weaknesses and use them to “ghost” competition in proposals by focusing on the strengths a competitor does not have. Win themes are typically displayed in key areas of a proposal.

Develop cover letters, executive summaries, company overviews, and other RFP sections, all customized to a specific solicitation. We can even write the entire proposal if desired by interviewing your business leaders and subject matter experts.

Cut through technical jargon and wordy sentences to provide clear and simple responses. We adhere to AP Stylebook guidelines and can work with each client to develop a customized style guide based on their services or products to ensure consistent naming conventions throughout all RFP responses and marketing materials.

​Evaluate draft proposals against RFP requirements to ensure responsiveness and identify opportunities for improvement. Recommend questions to submit to the solicitation’s point of contact where clarity is needed. Two rounds of edits ensures all content or solution gaps are resolved and the content is direct, persuasive, and easy to understand.

Enhance the visual appeal of your content with help from our designers. From front/back covers to document response templates to infographics, we are experts at converting prose into eye-popping visuals. We typically produce at least one graphic element per proposal page. As proposal evaluators often “skim” proposals for something that captures their attention, making your proposal stand out visually is critical.

Finalize proposal documents as interactive PDFs and handle print production, which can be a detailed and laborious task. Let the pros at Theme handle this for you so you can focus on building relationships and your business.

Coach on story and presentation development when you reach the next round in a competitive procurement (often called the shortlist). We develop presentations and help you to prepare for interviews, enabling your organization to go from shortlist to award.

“Words are abstract and rather difficult for the brain to retain, whereas visuals are concrete and, as such, more easily remembered.”

Psychology Today